Visual yang membangun ikatan antara brand dan orang.
Saya graphic designer dengan pengalaman membuat kampanye brand, materi marketing retail, dan komunikasi visual di titik sentuh digital maupun fisik. Saya terbiasa menerjemahkan tujuan marketing menjadi pengalaman visual yang utuh, lewat desain kampanye, promosi di toko, arahan photoshoot, dan brand storytelling.
Saya punya ketertarikan besar pada packaging, hospitality, lifestyle branding, dan pengalaman pelanggan yang premium, serta menghargai desain yang dipikirkan matang hingga mampu membangun ikatan emosional antara brand dan orang.
Keahlian
Dari konsep sampai file siap cetak: identitas brand, materi kampanye, layout editorial, retouching foto, dan editing video, didukung riset dan eksplorasi konsep berbantuan AI.
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Adobe XD
- Figma
- CapCut
Desain
- Brand identity
- Campaign design
- Marketing collateral
- Editorial layout
- Photo retouching
- AI-assisted design
- Creative concept
Kerja
- Riset
- Manajemen waktu
- Teliti pada detail
Pengalaman
Enam tahun berpindah dari agrikultur ke F&B, agensi digital, hingga hospitality, dengan satu benang merah: membuat brand terasa konsisten di setiap titik sentuh.
Riwayat lengkap
Brand DesignerPT Tiara Hana Indonesia, termasuk Khastana Hadi Tegallalang Resort, Mar 2025 – sekarang
- Mengembangkan dan menjaga identitas brand: logo, palet warna, tipografi, dan panduan visual.
- Membuat aset promosi terintegrasi untuk kampanye retail di POP, POS, platform digital, dan komunikasi di toko.
- Merancang UI/UX website yang selaras dengan estetika brand.
- Membangun pengalaman visual hospitality premium bernuansa slow living, termasuk seleksi dan retouching foto.
- Memanfaatkan AI untuk eksplorasi konsep poster dan memperkaya variasi visual.
Graphic DesignerFreelance, Jul 2024 – sekarang
- Merencanakan dan membuat konten media sosial untuk memperkuat identitas brand.
- Membuat aset brand guideline: logo, palet warna, tipografi, dan mockup produk.
- Mendesain grafis sosial, banner, poster, presentasi, brosur, dan iklan digital, siap untuk digital maupun cetak.
Graphic DesignerPT Ujirasa Eka Nagari (Uena), Nov 2023 – Mar 2024
- Mendesain aset kampanye brand: logo, packaging produk, dan iklan digital.
- Membuat materi retail terintegrasi: signage, banner, light box, dan facade untuk outlet dan event.
- Menyusun moodboard dan brief photoshoot, serta mengarahkan seleksi dan retouching foto.
- Berkoordinasi dengan tim marketing, vendor, dan jalur distribusi untuk eksekusi kampanye.
Graphic Designer, magangPT Ayo Digital Indonesia, Jul – Okt 2023
- Membuat visual media sosial klien sesuai brief.
- Mengonsep konten internal serta mengedit video dan foto untuk konten klien.
Creative DesignerPT Crowde Membangun Bangsa, Nov 2021 – Jun 2023
- Membuat logo, packaging, dan materi kampanye marketing.
- Mendesain banner digital, poster, dan flyer untuk website, media sosial, dan videotron.
- Merancang visual store yang konsisten dengan brand guideline di berbagai wilayah.
- Membuat merchandise untuk acara offline agar booth lebih menarik pengunjung.
Design Graphic & Digital MarketingCV. Pelangi Aneka Pangan, Des 2020 – Nov 2021
- Merencanakan konten digital untuk website dan media sosial, serta mengelola interaksi di media sosial.
- Meningkatkan brand insight perusahaan hingga 60%.
- Membuat formula pengolahan data di Excel dan Google Sheets.
Pendidikan & organisasi
| Institusi | Bidang | Periode |
|---|
| Universitas Terbuka | S1 Ilmu Komunikasi | 2020 – sekarang |
| SMKN 1 Cibinong | Rekayasa Perangkat Lunak | 2015 – 2018 |
| Kabupaten Bogor Mengajar | Sekretaris | 2018 – 2019 |
Visuals that build a bond between brands and people.
I am a graphic designer with experience creating brand campaigns, retail marketing materials, and visual communication across digital and physical touchpoints. I am used to translating marketing goals into a complete visual experience through campaign design, in-store promotion, photoshoot direction, and brand storytelling.
I have a strong interest in packaging, hospitality, lifestyle branding, and premium customer experiences, and I value thoughtful design that builds an emotional bond between brands and people.
Skills
From concept to print-ready files: brand identity, campaign materials, editorial layout, photo retouching, and video editing, supported by research and AI-assisted concept exploration.
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Adobe XD
- Figma
- CapCut
Design
- Brand identity
- Campaign design
- Marketing collateral
- Editorial layout
- Photo retouching
- AI-assisted design
- Creative concept
Work
- Research
- Time management
- Attention to detail
Experience
Six years moving from agriculture to F&B, a digital agency, and hospitality, with one common thread: making brands feel consistent at every touchpoint.
Full history
Brand DesignerPT Tiara Hana Indonesia, including Khastana Hadi Tegallalang Resort, Mar 2025 – present
- Developed and maintained the brand identity: logo, color palette, typography, and visual guidelines.
- Created integrated promotional assets for retail campaigns across POP, POS, digital platforms, and in-store communication.
- Designed website UI/UX aligned with the brand aesthetic.
- Built a premium hospitality visual experience with a slow-living feel, including photo selection and retouching.
- Used AI to explore poster concepts and broaden visual variety.
Graphic DesignerFreelance, Jul 2024 – present
- Planned and created social media content to strengthen brand identity.
- Created brand guideline assets: logo, color palette, typography, and product mockups.
- Designed social graphics, banners, posters, presentations, brochures, and digital ads, ready for digital and print.
Graphic DesignerPT Ujirasa Eka Nagari (Uena), Nov 2023 – Mar 2024
- Designed brand campaign assets: logo, product packaging, and digital ads.
- Created integrated retail materials: signage, banners, light boxes, and facades for outlets and events.
- Prepared moodboards and photoshoot briefs, and directed photo selection and retouching.
- Coordinated with the marketing team, vendors, and distribution channels to execute campaigns.
Graphic Designer, internshipPT Ayo Digital Indonesia, Jul – Oct 2023
- Created client social media visuals according to briefs.
- Developed internal content concepts and edited videos and photos for client content.
Creative DesignerPT Crowde Membangun Bangsa, Nov 2021 – Jun 2023
- Created logos, packaging, and marketing campaign materials.
- Designed digital banners, posters, and flyers for the website, social media, and videotron.
- Designed store visuals consistent with the brand guidelines across regions.
- Created merchandise for offline events to make the booth more attractive to visitors.
Graphic Design & Digital MarketingCV. Pelangi Aneka Pangan, Dec 2020 – Nov 2021
- Planned digital content for the website and social media, and managed social media engagement.
- Increased the company’s brand insight by up to 60%.
- Built data-processing formulas in Excel and Google Sheets.
Education & organizations
| Institution | Field | Period |
|---|
| Universitas Terbuka | Bachelor of Communication Science | 2020 – present |
| SMKN 1 Cibinong | Software Engineering | 2015 – 2018 |
| Kabupaten Bogor Mengajar | Secretary | 2018 – 2019 |